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ERIC Number: ED180430
Record Type: RIE
Publication Date: 1978
Reference Count: 0
Marketing the Arts: A Selected and Annotated Bibliography.
Nakamoto, Kent, Comp.; Levin, Kathi, Comp.
Compiled from the marketing, arts, and arts management literature, this selected list includes materials ranging from theoretical articles and reports of studies to practical guides for marketing techniques. It consists of three sections: Primary Sources, Secondary Sources, and Surveys. Of particular interest to the arts administrator, the first section covers six areas: (1) an overview of marketing and the arts; (2) audience development; (3) audience research; (4) audience characteristics, segmentation, and consumer behavior; (5) pricing policy; and (6) promotion. References focusing on marketing in other arts-related fields, such as arts in education or community arts agencies, are listed under Secondary Sources. In the final section, some major attitude, participation, and economic impact studies are cited. (FM)
Descriptors: Administration, Annotated Bibliographies, Art, Audiences, Fine Arts, Marketing, Publicize
ACUCAA, P.O. Box 2137, Madison, WI 53701 ($4.00, non-members; $3.00, members)
Publication Type: Reference Materials - Bibliographies
Education Level: N/A
Sponsor: National Endowment for the Humanities (NFAH), Washington, DC.
Authoring Institution: Association of Coll., Univ. and Community Arts Administrators, Inc., Madison, WI.