ERIC Number: ED180333
Record Type: RIE
Publication Date: 1979
Reference Count: 0
How to Make Big Improvements in the Small PR Shop. Samples of Policy Statements, Guidelines, and Forms Collected from Educational Institutions with Small Public Relations Staffs.
Moore, R. Keith, Comp.
Sample policy statements, guidelines, and forms collected from 16 educational institutions with small public relations staffs are presented as a guide to campus relations personnel. The importance of written policies for small public relations staffs is emphasized, and it is proposed that there be a written job description for the public relations director. In addition to duties that the institution can economically afford for the director to undertake, there should also be a list of long-range and short-range public relations objectives and a published policy for centralized control of the media contacts. Sample policy guidelines for handling publications, crises, and media relations are provided. In addition to sample job descriptions and public relations objectives from several institutions, samples are presented of 10 forms that may be used for such routine jobs as gathering student information for hometown releases, compiling faculty biographical materials, and requesting photographic services. (SW)
Descriptors: Administrative Policy, Administrators, College Administration, Guidelines, Higher Education, Objectives, Occupational Information, Organization Size (Groups), Position Papers, Public Relations, Publicize, Rating Scales, Records (Forms), School Community Relationship, Small Colleges, Staff Utilization
Council for Advancement and Support of Education, One Dupont Circle, Washington, D.C.
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Council for Advancement and Support of Education, Washington, DC.