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ERIC Number: ED180279
Record Type: Non-Journal
Publication Date: 1979
Pages: 25
Abstractor: N/A
Reference Count: N/A
Northwestern University Programmatic College of Commerce and Industry: One of a Series of Guides for Planning and Operating a Corporate/College Project.
Council on Corporate/College Communications, Washington, DC.
The Programmatic College of Commerce and Industry at Northwestern University is described as an innovative approach to the study of business as an institution. The program consists of weekly, noncredit, dinner-lecture-discussion meetings attended by students, faculty, and business people. Discussions center on problems facing business, on the range of choices available for resolving problems, and on the role of business in responding to social needs. The Programmatic College is the outgrowth of a request from students for more undergraduate courses in business and their desire to enrich academic programming in fraternity and sorority houses. The College complements the present business courses and follows the university precedent of academic programming in its residence halls. Corporate executives and representatives from the professions, government, labor unions, and associations present brief lectures and share their knowledge and perspective. It is suggested that the uniqueness of the program stems from the active role taken by students in the development and the administration of the program. Ingredients viewed as essential to success include faculty interest, university support, and the cooperation of the business community. The purposes and organization of the program are outlined as well as program content and format, membership, and budget. A sampling of questions and answers from previous meetings is included as well as the College By-Laws, an organizational chart, and a list of past program topics. (Author/SF)
Council on Corporate College Communications, One Dupont Circle, Suite 700, Washington, DC 20036
Publication Type: Reports - Descriptive; Legal/Legislative/Regulatory Materials; Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: American Association of State Colleges and Universities, Washington, DC.
Authoring Institution: Council on Corporate/College Communications, Washington, DC.