ERIC Number: ED180051
Record Type: RIE
Publication Date: 1979-Nov
Reference Count: 0
Effectiveness and Attractiveness as a Function of Communicator Style in Triads.
Schroeder, Anthony B.
The purpose of this research was to determine how interactive style influences effectiveness and interpersonal attraction in groups. After college student volunteers completed the Communicator Style Measure (CSM), 72 subjects were selected from three style profiles and assigned to triads that contained high, mid, and low communication style representatives. The subjects were asked to complete the American Values discussion stimulus instruments before interacting in their triads for 30 minutes to reach a mutual decision on which values best represented the United States. After the discussion, the subjects were asked to complete a series of paired comparisons, describing their perceptions of the other members of the triad. The results showed that the individuals with high profile styles were more effective and interpersonally attractive. The CSM dimensions that related to effectiveness were dominant, contentious, impression leaving, and communicator image. The CSM dimensions which related to interpersonal attractiveness were dominant, open, impression leaving, and communicator image. The results confirmed that an individual's communicator style was influenced by environment rather than by gender. (Author/RL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (65th, San Antonio, TX, November 10-13, 1979)