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ERIC Number: ED179997
Record Type: RIE
Publication Date: 1978-May-16
Pages: 24
Abstractor: N/A
Reference Count: 0
Meeting Client Expectations.
Hammond, George
The obligations of public relations firms to their clients are emphasized in this paper. A sampling of the attitudes of public relations personnel regarding meeting client expectations is presented, and the effect that a public relations budget has on a company's level of influence on public opinion is discussed. Also stressed is the need for public relations firms to advise clients in dealing with large-scale social and political changes, going beyond merely meeting client expectations to actually suggesting and recommending more productive and realistic programs. Two examples of a public relations firm's advising a change in the direction of a company's program are described, one dealing with the salt industry and the other with a national roadbuilding association. (AEA)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the East Central District Seminar on Professional Public Relations in an Era of Rising Expectations (Detroit, MI, May 16, 1978)