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ERIC Number: ED179955
Record Type: Non-Journal
Publication Date: 1978
Pages: 331
Abstractor: N/A
Reference Count: N/A
Attitude Surveys Document Sampler.
Walker, Albert, Comp.
This packet presents results of a series of attitude surveys representing a variety of purposes, methods and defined publics. They range from a simple questionnaire prepared and mailed to a small group of key individuals by a public relations staff to scientifically derived surveys purchased from Louis Harris and Associates and other research organizations. The packet contains the following documents: "Attitudes of Prospective Trust Customers," by the American Bankers Association; "Knowing the Consumer Better," by Thomas L. Harris; "Attitudes of Employees toward the Metropolitan Crusade of Mercy," by the Community Fund of Chicago; "Chief Executive Officer Study," by the Metropolitan Crusade of Mercy of Chicago; "A 1975 Survey of Investment Community Attitudes toward Northwest Industries, Inc.," by Albert Walker; "Report on San Francisco, Los Angeles, Boston, and Chicago Surveys," by Northwest Industries, Inc.; "Executive Profile--A Study of Subscribers to the Wall Street Journal," by Erdos and Morgan, Inc.; "Businessmen's Attitudes toward Commercial Insurance," by Louis Harris and Associates; and "A Public Opinion Survey for the North Central Florida Regional Planning Council on the Effect of a Mass Media Campaign to Promote Use of Carpooling and Mass Transit," by a class at the University of Florida. (TJ)
Publication Type: Reports - Research; Collected Works - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A