ERIC Number: ED179231
Record Type: RIE
Publication Date: 1979
1979 Nielsen Report on Television.
Nielsen (A.C.) Co., Chicago, IL.
The Nielsen data on commercial television viewing and programming contained in this report are estimates of the audiences and other characteristics of television usage as derived from Nielsen Television Index and Nielsen Station Index measurements. Data and brief discussions are provided on the number of commercial and public stations; number of households owning television sets; television audience characteristics; percent of households using television; average hours of household TV usage per day; hours of TV usage per week by household characteristics; weekly viewing activity for women, men, and children of various age groups; prime time viewing; audience composition of selected prime time program types; TV specials by program type; most popular programs; cable television; and Nielsen television services. (Author/CMV)
Descriptors: Audiences, Cable Television, Color, Commercial Television, Demography, Family (Sociological Unit), Participant Characteristics, Programing (Broadcast), Tables (Data), Television, Television Surveys, Television Viewing, Use Studies
A.C. Nielsen Company, Nielsen Plaza, Northbrook, IL 60062 (Free)
Publication Type: Numerical/Quantitative Data
Education Level: N/A
Authoring Institution: Nielsen (A.C.) Co., Chicago, IL.
Note: Parts may not reproduce clearly