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ERIC Number: ED178980
Record Type: RIE
Publication Date: 1979-Apr
Pages: 23
Abstractor: N/A
Reference Count: 0
Some Effects of Prior Attitude, Language Intensity, and Mode of Presentation on Distortion of Persuasive Communication.
Krannich, Caryl Rae
Ten college classes of speech communication students were used to examine the relationships among prior attitude, mode of presentation, and distortion of a high intensity (positive) persuasive communication. Three classes heard messages while four classes read messages. The remaining three classes were not exposed to messages and served as a control group. All the students completed cloze tests for message recall and an attitude scale of their feelings toward the statements one week after the messages were presented. Significant differences appeared between the control group and each of the experimental groups, with the control group distorting the messages to a significantly greater extent than either the written or oral groups. The results also indicated significantly greater distortion in the oral channel than in the written channel, and a significant difference in recall within the written channel between subjects in moderate agreement and those expressing strong agreement with the statements. (RL)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Study prepared at Old Dominion University