ERIC Number: ED178979
Record Type: RIE
Publication Date: 1979
Reference Count: 0
The Effects of Message Structure, Required Recall Structure, and Receiver Apprehension Upon Recall of Message Information.
Daniels, Tom D.; Whitman, Richard F.
The effects of message structure, required recall structure, and receiver apprehension on the recall of message information were studied in a 2 x 2 x 2 factorial analysis of variance with fixed effects. Subjects were 238 college students who scored either high or low in communication apprehension. A category clustering scheme was used to manipulate message structure and required recall structure. The results indicated an interaction between message structure and recall structure. Although neither of these two factors affected recall independently, message structure superiority was contingent upon recall structure. There also was an effect for receiver apprehension, with low apprehension receivers recalling more than high apprehension receivers. The hypothesized three-way interaction between message structure, recall structure, and receiver apprehension did not occur. (RL)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A