ERIC Number: ED178973
Record Type: RIE
Publication Date: 1979-May
Reference Count: 0
Rhetorical Analysis of Non-Public Discourse.
Sharf, Barbara F.
In arguing for a functional rather than contextual definition of rhetoric, this paper explains that an addressed audience and not a public setting is what makes the concept of "rhetorical quality" meaningful. The paper then notes that the defining characteristics of rhetorical quality are goal orientation and strategy, and it reasons that nonpublic discourse may be considered as if rhetorical. It next discusses the usefulness of treating nonpublic modes of communication rhetorically. Finally, it identifies conceptual and methodological issues related to this trend in rhetorical analysis in terms of extant literature and possible implications of future development. (FL)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Eastern Communication Association (Philadelphia, PA, May 5-7, 1979)