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ERIC Number: ED178947
Record Type: RIE
Publication Date: 1979-Aug
Pages: 34
Abstractor: N/A
Reference Count: 0
National Accreditation of Public Relations Education: Analysis and Recommendations.
Kalupa, Frank B.; Bateman, J. Carroll
The intention of this paper is to provide added insights into the nature and implications of national accreditation for the growing academic field of public relations, to focus attention on the subject, and to promote further discussion and research relating to the matter. Specifically, the paper presents a brief historical review of accreditation of public relations programs by the American Council on Education for Journalism; a discussion of accrediting policies and procedures, including criteria applied in the evaluation of public relations programs; the results of a nationwide survey of opinions and attitudes of public relations educators relating to accreditation policies, strengths, weaknesses, and probable causes for the small number of accredited programs; and preliminary recommendations for future action. (Author/FL)
Publication Type: Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (62nd, Houston, TX, August 5-8, 1979)