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ERIC Number: ED178930
Record Type: RIE
Publication Date: 1978-Dec
Pages: 52
Abstractor: N/A
Reference Count: 0
The Economics of Book Publishing.
Robinson, Michael J.; Olszewski, Ray
This is one of several papers presented at a Federal Trade Commission Symposium on Media Concentration. It provides a base for policy research on the economics of book publishing. The structure of the book production and distribution industry is described and some economic properties that distinguish it are identified. Aggregate industry trends are reviewed. Key policy issues are identified, and the role economic analysis can play in addressing these issues is discussed. An agenda for policy-relevant economic research on the book industry is outlined. Some of the elements identified as central to such research are: apply modeling techniques to the industry that assume many differentiated products with seller uncertainty about the composition of demand; search for possible economic efficiency bases for the current industry structure; investigate the factors that influence whether a book will be financially successful and examine whether particular participants benefit from their strategic position concerning those factors; and identify the economic costs of and workable strategies for promoting increased access where efficient markets and easy access to the "marketplace of ideas" are in conflict. (MKM)
Publication Type: Speeches/Meeting Papers; Reports - Research; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Federal Trade Commission Symposium on Media Concentration (Washington, D.C., December 14-15, 1978); For related documents, see CS 205 269-278