ERIC Number: ED178922
Record Type: Non-Journal
Publication Date: 1979-Aug
Reference Count: N/A
A Preliminary Report on Five Questions Concerning Magazine Editors and Magazine Operations.
Smith, Edward J.; Fowler, Gilbert L., Jr.
This paper presents a preliminary analysis of survey research data concerning the characteristics of magazine editors and magazine operations. The specific areas addressed are: the professional and personal characteristics of magazine editors; the extent to which editors become involved in and control the full scope of magazine editorial functions; whether magazines have editorial formulas or policies, how they are derived, and how comprehensive they are; the socialization forces in play in magazine editorial offices and how important they are in conveying information to staff; and the size of magazine staffs and the kinds of work they do. The paper reports the responses of 124 magazine editors to a mail questionnaire (with a 24.08% response rate). Dealing with each research area consecutively, it builds a composite description of the "average" magazine editor. It reveals a heavy involvement of editors in most editorial office activities and an almost even split in the presence or absence of editorial policies, but a strong reliance on editorial formulas. It also shows that "talking with the editor" is the strongest source of information on acceptable editorial office performance, that the mean number of editorial employees per magazine is 4.79, and that the task consuming the largest amount of time is "editing, correcting, and proofreading." (Author/FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A