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ERIC Number: ED178810
Record Type: RIE
Publication Date: 1979
Pages: 13
Abstractor: N/A
Eliciting Compliance: Humor as a Technique of Social Control.
O'Quin, Karen; Aronoff, Joel
The hypothesis that verbal humor may serve as a technique of social influence was tested for the first time under experimental conditions. Humor-moderating attempts at social influence and an examination of potential intervening variables tested the prediction that verbal humor would produce compliance. In a dyadic bargaining paradigm, at a predetermined point in the negotiation, subjects received a demand (from a confederate) that varied in size and was administered in either a humorous or a non-humorous way. Results supported the major hypothesis that humor would result in an increased proportional concession. While sex differences, size of demand and possible intervening variables produced different responses, they did not affect compliance. Humor increased concession amounts, the subject's laughter and liking for the task, while marginally lowering self-reported tension. Where tension-reduction and liking of the partner are important mediators, humor, therefore, may prove helpful. (Author/LS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Convention of the American Psychological Association (87th, New York, New York, September 1-5, 1979)