This paper documents and describes a new course in visual communications developed at the University of Oklahoma to serve a general college undergraduate audience. The course content which is summarized in three areas--graphics and media techniques, visual/verbal message design and delivery, and "pure visual" message design and delivery--is intended to open-up or reawaken students' visual awareness and visual thinking processes. Appendices include a course outline, an evaluation instrument for the course, and a handout on a simplified drawing technique. (RAO)