ERIC Number: ED177931
Record Type: Non-Journal
Publication Date: 1979
Reference Count: N/A
CASE Annual Fund Ideas. The Best of CASE Currents.
Carter, Virginia L., Ed.
Fund raising ideas for colleges and universities are compiled in a handbook of articles from "CASE Currents." The first section discusses the annual fund drive in such articles as: "Start that Habit Early--Senior Giving '5X'" (Lynn Segall); "Join Hands with Lost Friends" (Jeanne Knoerle); "Match Those Gifts!" (Kerry P. McClanahan); "Challenging Your Donors" (David M. Thompson); "In-Plant Solicitation Increases Annual Giving" (Douglas A. Allinger); "Make Volunteers an Important Part of Your Campaign" (Dawn Kepets Hull); "Busy People Canvass Best" (Lee Kline); "Involved People Increase Annual Giving Efforts" (Leonard A. Meyer); "Reunion Giving" (Norman L. Hess); "Gift Clubs" (Paul Morris); "Happy 75th:" (Jocelyn Bartkevicius); "Parents Bridge the Gap" (Nancy Harper); "Putting It Together through a Foundation" (Bruce D. Newman); "Class Agent System Can Be Successful" (Gary A. Evans); and "Fingers Do the Walking in Annual Giving Phonathons" (Alan L. Rossmann). The second section on raising money by mail includes the following titles and authors: "The ABCs of Raising Money by Mail" (Virginia L. Carter); "Writing Letters that Sell" (Susan Wallgren); "Plan Early for Direct Mail" (James M. Brasher, III); "After the Campaign is Over" (Susan Wallgren); "Keep Direct Mail in Its Place!" (David G. Lavender); "What the Computer Taught Me About Corporate Alumni Gifts" (Stephen G. Luther); "Personalizing Direct Mail with the Computer" (Edward Sommers); "Directory Hit" (Randy Matson); "Simple Letter" (Douglas M. Brown); and "Parents Fund" (David E. Long). (PHR)
Descriptors: Alumni, Computers, Faculty, Fund Raising, Guides, Higher Education, Marketing, Parent Role, Private Financial Support, Student Role, Universities, Volunteers, Writing Skills
Council for Advancement and Support of Education, Suites 530/600, One Dupont Circle, Washington, DC 20036 ($9.50)
Publication Type: Reports - Descriptive; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Council for Advancement and Support of Education, Washington, DC.