ERIC Number: ED177930
Record Type: RIE
Publication Date: 1979
CASE: A Marketing Approach to Student Recruitment. The Best of CASE Currents.
Carter, Virginia L., Ed.; Garigan, Catherine S., Ed.
Student recruitment is explored in a compilation of articles originally published in "CASE Currents." Focus is on marketing, market research, student consumerism, advertising, publications, recruitment tools, and students and alumni. Included in the 46 papers are the following: "A Management Approach to the Buyer's Market" (William Ihlanfeldt); "Strategy for Survival" (Stephen H. Ivens); "Surviving the Crunch--Liberal Arts Colleges Need a Marketing Approach" (Arthur Knaus); "Behave Like a Business!" (David W. Barton, Jr.); "Education's Newest Market" (Max Graeber); "Tailor Your Recruiting Tools" (Stephanie Moore); "Marketing Study Tips" (Phil Zimmer); "Guidelines for a Mail Survey" (Cletis Pride); "Are You Communicating? Without Research You'll Never Know" (Walter K. Lindemann);"Why Chapman Opted for a Four-Color Viewbook" (Lucy Parker); "Test the Mail" (Howard Nadel); "Consumerism Comes to Campus" (Elaine El-Khawas); "Your Campus, Warts and All" (John C. Hoy, Joan S. Stark, R. Thomas Flynn, and Bonnie Elosser); "Jargon & Zippeedoo--Some Notes on Good Writing for Recruitment" (Robert J. Armbruster); "To Print or To Reprint" (Ann Granning Bennett); "Considering a Prospectus?" (Ronald R. Day); "Is Your Catalog on Target?" (Mary Lou Krause); "Lights! Camera! Tapes! How to Produce a Slide-Sound Show" (Kenneth H. Quigley); "Use Phones" (Pierre Kirch); "Finding a Filmmaker Who Knows Your Needs" (Robert W. Finegan); "Put Alumni to Work" (Jack Star); "Training Alumnae to Attract Students" (Kay Chaney Harris); and "Recruit Students to Recruit" (Fredrick Fess). (PHR)
Descriptors: Advertising, Alumni, College Bound Students, College Students, Communication Skills, Consumer Protection, Delivery Systems, Higher Education, Marketing, Publicize, Research, School Catalogs, School Publications, Student Recruitment, Student Role, Surveys, Training Methods, Videotape Recordings, Writing Skills
Council for Advancement and Support of Education, Suites 530/600, One Dupont Circle, Washington, DC 20036 ($9.50)
Publication Type: Collected Works - General; Guides - Non-Classroom; Reports - Descriptive
Education Level: N/A
Authoring Institution: Council for Advancement and Support of Education, Washington, DC.