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ERIC Number: ED177614
Record Type: Non-Journal
Publication Date: 1979-May
Reference Count: N/A
Schema Theory: Can It Connect Communication's Discourse?
Housel, Thomas J.; Acker, Stephen R.
Defining schemas as specific representations of world knowledge, this paper contends that schema theory offers a promising approach toward the development of a comprehensive theory of communication. The paper traces the development of schema theory, reviews current literature on the subject, and points out its potential for use in future communication research. The paper concludes with a description of a schema theory-based message reception model. (FL)
Publication Type: Information Analyses; Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A