ERIC Number: ED177597
Record Type: RIE
Publication Date: 1979-Aug
Reference Count: 0
Readership and Community Identification.
Stamm, Keith R.; Fortini-Campbell, Lisa
A telephone questionnaire was designed to collect data on community identification, community involvement, and newspaper use. The entire questionnaire was pretested three times over the telephone and was revised after each pretest, yielding a final form between five and ten minutes in length. The questionnaire was administered to a proportionate random sample of 800 telephone subscribers in the Seattle (Washington) area during June 1979. Although a thorough analysis of the findings has not been completed, an initial correlational analysis was conducted to pursue questions of whether newspaper use was positively associated with cognitive identification and psychological closeness to community. A variety of measures of newspaper subscription and readership consistently showed strong, positive associations with cognitive identification. These associations survived several tests for spuriousness. Newspaper use showed little association with psychological identification under any of the conditions tested. (RL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Sponsor: American Newspaper Publishers Association, Washington, DC.
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (62nd, Houston, TX, August 5-8, 1979)