ERIC Number: ED177582
Record Type: RIE
Publication Date: 1979-Oct-31
Reference Count: 0
Newspaper Readership Among Public School Children Grades 7-12. ANPA News Research Report, Number 23, October 1979.
Mauro, John B.
A sample of 1,048 seventh through twelfth grade students in Richmond, Virginia, was surveyed to determine whether they read the local morning newspaper, what features or types of news interested them, and what exposure they had to other daily newspapers and to television. Survey results are as follows: nine out of ten students were exposed to newspapers on a daily basis and 52% of the students read a morning newspaper two or more times a week, with 73% of the morning newspaper readers also reading other newspapers. Newspaper reading exposure varied little across grade levels, but television viewing was noticeably less for students in higher grades. Most students (70%) turned to a specific page to begin reading the newspaper, with boys turning first to the sports section and girls turning to the comics or entertainment pages. Boys' reading interests were, in rank order, sports, movies, local news, and other entertainment, while girls' reading interests were movies, news about people, entertainment other than movies, and fashion news. The median time spent reading a newspaper was 21 minutes. The most important predictor of newspaper reading among the students was the availability of newspapers in the home, suggesting the importance of newspaper home delivery sales. (RL)
Publication Type: Numerical/Quantitative Data; Reports - Research
Education Level: N/A
Authoring Institution: American Newspaper Publishers Association, Washington, DC.