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ERIC Number: ED177574
Record Type: RIE
Publication Date: 1977-Aug
Pages: 21
Abstractor: N/A
Reference Count: 0
How Children Evaluate Real-Life and Television Women.
Hawkins, Robert P.; And Others
To understand how children respond to and make use of portrayals of the sexes on television, 192 third and eighth grade students participated in a study to determine what they notice and how important these distinctions are to them. The study obtained children's same/different paired comparisons of eight concepts--me, my mother, an average woman, an average television woman, and four television characters (Bionic Woman, Cher, Mary Tyler Moore, and Mrs. Walton), and explored two models of influence on salience scores, a television viewing and perceptions model and a sex role socialization model, using the three comparison dimensions of youth/vitality, reality, and competence. Results indicated that the variables of a sex-role socialization model are related to children's use of these three dimensions for comparing real-life and television women and that cognitive variables of children's own perceptions can be used in media effects studies. (AEA)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (60th, Madison, Wisconsin, August 21-24, 1977)