ERIC Number: ED177544
Record Type: RIE
Publication Date: 1979-Aug
Reference Count: 0
Ethnicity and Mass Communication.
Nwankwo, Robert L.
This paper discusses the intercultural communication body of knowledge and focuses on the ethnicity and mass communication. The orientation and tradition of communication research in the United States is discussed; the findings of some mass communication studies that have subject matter or variables related to mass ethnicity are summarized; the social science literature underlying these studies is explored; and the relationship between communication, community, and ethnicity is examined. It is concluded that, in regard to the relationship between the mass media and minority ethnic groups, it seems that those studies that are not primarily aimed at increasing advertiser access to minority groups have contributed more to advance ethnic group communication research than advertiser oriented research. It is noted that research in the United States has concentrated on patterns of minority assimilation, indicating a failure to recognize multiethnicity in American society. A theory of ethnicity as communication, especially in the framework of symbolic interaction, is proposed as having explanatory and predictive power regarding processes of intergroup relations. (MKM)
Publication Type: Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (62nd, Houston, Texas, August 5-8, 1979)