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ERIC Number: ED177540
Record Type: RIE
Publication Date: 1979-Aug
Pages: 24
Abstractor: N/A
Reference Count: 0
Some Empirically-Generated Public Relations Roles and Associations with Various Descriptive Variables.
Ferguson, Mary Ann
Eight public relations specialization roles were developed from a survey of members of the Public Relations Society of America. The roles are: problem solver manager, journalist/technical communicator, researcher, staff manager, good will ambassador, meeting organizer, personnel/industrial relations manager, and public/community relations developer. Several descriptive variables were associated with these roles. Those who worked in public relations agencies tended to indicate that a problem solver/manager role was most appropriate for themselves, while those in nonagency organizations tended to indicate that a journalist/technical communicator role or a good will ambassador role was most appropriate. Females tended to indicate that they saw their roles as journalist/technical communicator, good will ambassador, or meeting organizer. The older the practitioners the more likely they were to indicate a public/community relations role as appropriate. The more experience in public relations, the more the practitioners saw themselves as problem solver/managers. The higher the salary of practitioners and the level of their education, the less likely they were to indicate that a journalist/technical communicator, good will ambassador, or a meeting organizer role was appropriate for themselves. (Author/FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (62nd, Houston, Texas, August 5-8, 1979)