ERIC Number: ED177312
Record Type: Non-Journal
Publication Date: 1979
Reference Count: N/A
Distributive Education. Customer Services. Instructor's Curriculum.
Missouri Univ., Columbia. Instructional Materials Lab.
This distributive education performance-based instructional unit on customer services contains six lesson plans, each based on a 55-minute class period. The lesson plans cover the following information: (1) purpose of customer services; (2) types of customer services; (3) the influence customer services has on the store's image; (4) the costs involved in offering different customer services; (5) who ultimately pays for customer services; and (6) types of retail stores and the customer services offered by each type. Each unit includes most of the following elements: information sheets, assignment sheets, transparency masters, key and answer sheets, and teacher reference sheets. A list of terminal and enabling objectives and a pre-assessment instrument and key precede the lesson plans. Optional activities, a bibliography, a post-assessment instrument, and key and unit evaluation are included at the end of the unit. (BM)
Descriptors: Behavioral Objectives, Competency Based Education, Distributive Education, Instructional Materials, Merchandising, Public Relations, Salesmanship, Secondary Education, Teaching Guides, Teaching Methods, Tests
Instructional Materials Laboratory, University of Missouri-Columbia, 10 Industrial Education Building, Columbia, Missouri 65211 ($4.00)
Publication Type: Guides - Classroom - Teacher; Tests/Questionnaires
Education Level: N/A
Authoring Institution: Missouri Univ., Columbia. Instructional Materials Lab.