ERIC Number: ED177056
Record Type: RIE
Publication Date: 1978-Jun
Reference Count: 0
Study on Advertising Awareness and Understanding of the American Economic System. Post Study, Phase III (Summery of Research).
Advertising Council, Inc., New York, NY.
This document is one in a series of follow-up studies of research begun in 1976 into public knowledge of and attitudes toward the American economic system as a result of an economic awareness advertising campaign. Generalizations and tabular information based on progress through the second year of the research is presented. The document begins with an outline of research objectives, including measuring overall effectiveness of the advertising campaign and determining future directions of the research. The second section summarizes results from the 1977 post research study, including that more Americans were aware of the campaign (six percent in 1977 as compared with three percent in 1976), that one third (36%) of the population believed that there was not enough government regulation of economic activity, and that a newspaper supplement containing information about the economic system reached nine percent of the adult population which was otherwise unaware of the campaign. Following these generalizations is a section of tables describing changes in public opinion about economic system needs, government regulation, the tax structure, decisions on uses of natural resources, and changes in awareness of the economic system and of advertising related to the system. The document concludes with appendices describing survey questions and responses. (DB)
Publication Type: Reports - Evaluative
Education Level: N/A
Authoring Institution: Advertising Council, Inc., New York, NY.