ERIC Number: ED176839
Record Type: RIE
Publication Date: 1979
Reference Count: 0
Student Guide for Documenting Experiential Learning: Sales and Marketing Management.
Coastline Community Coll., Fountain Valley, CA.
Coastline Community College has developed a series of guides to assist adults who wish to obtain college credit or advanced standing in evaluating and verifying their non-college learning experiences. This guide lists the competency requirements of six courses in the Sales and Marketing Management program: Principles of Accounting, Salesmanship, Marketing, Advertising, Business Ownership and Management, and Sales Management. The student is asked to measure the knowledges and skills he/she has acquired on the job against specific behavioral objectives of each course. This evaluative process is facilitated by sections of the guide which ask whether the student is competent in each particular knowledge or skill and which provide opportunity for the student to record the basis of his/her competence or his/her ability to verify the competence. Verification is possible through: (1) a personal interview, (2) a job description of an applicable position that was held, (3) standard examination, (4) examples of written evidence, (5) completion of non-credit course or in-service training, (6) an instructor interview with present supervisor, or (7) other means specified by the student. The guide also refers to the concurrent use of a portfolio prepared by the student to identify, describe, and evaluate past learning experiences. (AYC)
Descriptors: Accounting, Administrator Education, Advertising, Behavioral Objectives, Business Education, Community Colleges, Course Objectives, Employment Experience, Experiential Learning, Guides, Job Skills, Knowledge Level, Marketing, Measurement Instruments, Sales Occupations, Salesmanship, Skill Analysis, Two Year Colleges
Publication Type: Guides - Non-Classroom; Tests/Questionnaires
Education Level: N/A
Authoring Institution: Coastline Community Coll., Fountain Valley, CA.
Note: For a related document, see JC 790 540