ERIC Number: ED176820
Record Type: Non-Journal
Publication Date: 1979
Reference Count: N/A
The Effectiveness of a Telephone Community Assessment Survey in Increasing Enrollment.
Carlson, Dale R.
A community assessment questionnaire was developed at Worthington Community College (WCC) to determine sources of information about WCC, attitudes toward and knowledge of WCC, educational needs and interests, how WCC's service population could best be served, and respondent characteristics. A total of 200 people in six population centers were surveyed. The study revealed that: (1) most people got their information about WCC from local newspapers; (2) WCC reputation was ranked as the most important reason for attending; (3) many respondents were "not sure" about various aspects of WCC's programs and courses; (4) occupational training and special interest workshops were of high interest; (5) consumer education, business and management skills, and home repairs and do-it-yourself skills were the most highly ranked subject and skill areas; (6) 50% of the respondents were interested in receiving college credit; (7) interviewees preferred evening classes in the fall and spring; and (8) many influences on course enrollment were monetary. Regarding participant characteristics, the most highly represented occupational group was "housewife", 46% of the respondents were aged 25 to 44, and 65% were female. The study concluded that telephone assessment results could be used to predict off-campus and evening classes enrollments. A literature review and conclusions based upon the study, as well as the survey instrument, are included. (AYC)
Descriptors: Community Attitudes, Community Characteristics, Community Colleges, Community Surveys, Doctoral Dissertations, Educational Needs, Enrollment Influences, Enrollment Projections, Evening Programs, Information Sources, Motivation, Needs Assessment, Outreach Programs, Predictive Validity, Publicize, Reputation, Student Educational Objectives, Two Year Colleges
Publication Type: Reports - Research; Dissertations/Theses
Education Level: N/A
Authoring Institution: N/A