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ERIC Number: ED176799
Record Type: Non-Journal
Publication Date: 1979-Apr-10
Pages: 59
Abstractor: N/A
Reference Count: N/A
Assessing the Content of Instructional Television Programs for Use in Formative Evaluation.
Jochums, Brenda; And Others
The development of content analysis instruments sensitive to the instructional, social, and value-laden content of a television series, was necessary because of formative evaluation needs to establish the congruity of the actual program content with the intended content and to assess the hidden curriculum. Because issues ranged widely, four content analysis instruments were constructed and the development of each is discussed. Four stages of content analysis methodology and use are (1) the identification of issues of concern, (2) determination of needed instrumentation, (3) construction and revision of the instruments and (4) data collection and reporting. Instrument development methodology is focused upon with an example of data and reporting for the Demographic Balance checklist. (Author)
Publication Type: Reports - Evaluative; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A