ERIC Number: ED176351
Record Type: RIE
Publication Date: 1979
Reference Count: 0
Mass Communication: Abstracts of Doctoral Dissertations Published in "Dissertation Abstracts International," January through June 1979 (Vol. 39 Nos. 7 through 12).
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL.
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 29 titles deal with a variety of topics, including the following: the mythology underlying television advertising; the ethnicity of television commercials; the impact of television food commercials on young children; comparative media effectiveness in an evangelistic campaign; media policies in 16 Asian countries; media use and preference of the elderly television viewer; the relationship between television viewing, achievement, IQ, and creativity; the transfer of psycholinguistic principles to the study of screen media; adolescent involvement with television characters; the development of radio and television in Denmark; analysis of subscriber reaction to cable television public access programing in New York City; application of cognitive style as a predictor of recall, information salience, and attitudes toward television commercials; discriminatory television advertising; children's impressions of television characters; public radio in Colorado; the influence of television on children's conceptions about occupations, on their reading readiness and potential literacy, and on their aggressive behavior and socialization; broadcast sales training in higher education; and the history and development of cable television in Baltimore County, Maryland. (MKM)
Descriptors: Abstracts, Adolescents, Advertising, Annotated Bibliographies, Behavior, Broadcast Industry, Cable Television, Childhood Attitudes, Children, Childrens Television, Doctoral Dissertations, Elementary Secondary Education, Foreign Countries, Media Research, Mythology, Programing (Broadcast), Radio, Social Discrimination, Television, Television Commercials, Television Research, Television Viewing
Publication Type: Reference Materials - Bibliographies; Collected Works - Serials
Education Level: N/A
Authoring Institution: ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL.