ERIC Number: ED176328
Record Type: RIE
Publication Date: 1977
Why They Read: A Study of Information Needs and Newspaper Use.
Bowen, Lawrence; And Others
Approximately 200 residents new to the Seattle, Washington, metropolitan area were interviewed in a study to discover the interrelationships between information needs and newspaper use under conditions of dislocation. Five major areas of concern to new residents were identified (home, neighborhood, community, work, and leisure) and described in terms of "things,""activities," and "people." Preliminary analysis of the data was conducted with reference to the general effects of dislocation, the background characteristics of respondents, the severity of dislocation, newspaper use, and general media use. Results indicated that dislocation represents a critical juncture when people's need for and use of the newspaper is at one of its highest levels, and that useful information to the consumer can be defined as information on which behavior can be based. (AEA)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: American Newspaper Publishers Association, Washington, DC.
Authoring Institution: Washington Univ., Seattle. Communication Research Center.
Note: Study prepared at the University of Washington