ERIC Number: ED176314
Record Type: RIE
Publication Date: 1979-Jun
The New "Illiteracy": A Threat to Newspapers?
Smith, Joe D., Jr.
This discussion of the necessity for promoting a vigourous, prosperous, and free press addresses several areas of journalistic concern: the growing tendency toward disinterest in reading in a population that is nearly 100% literate; the decline of reading habits and motivation to read as reading skills improve; and the inability of newspaper circulation growth to keep pace with population growth. Several efforts to reverse these trends are described, including the organization of the Newspaper in Education program, in which local newspapers make copies of the newspaper available to teachers for classroom use, and the Newspaper Readership Project, a cooperative effort of 16 national and international newspaper associations to encourage newspapers in editing, circulation, advertising, promotion, personnel, research, training, and technology utilization. Efforts are suggested to attract nonreaders. (AEA)
Publication Type: Speeches/Meeting Papers; Information Analyses
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Congress of the International Federation of Newspaper Publishers (32nd, Las Vegas, Nevada, June 1979)