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ERIC Number: ED176290
Record Type: RIE
Publication Date: 1979-Aug
Reference Count: 0
Minorities and the Mass Media: A Review of the Literature, 1948-1978.
Poindexter, Paula M.; Stroman, Carolyn A.
A review of 67 studies examined minorities' media selection/usage, the psychological variables that account for minority exposure to the media, minorities' information sources, and the effects media have on minority audiences. Among the major conclusions are the following: blacks spend less time reading newspapers but more time viewing television (except during prime time) and listening to radio than do whites. High socioeconomic status (SES) blacks read more newspapers and magazines and view more prime time television than do low SES blacks. Although minorities view more television than whites, they are more highly critical of television than are whites, with blacks especially critical. Minorities are still underrepresented in magazine presentations and television programs. Race related items are given little attention in newspapers, and newspapers seldom present minority views on race related issues. Minority participation on newspaper staffs is low, probably because more numerous employment opportunities exist in the broadcast media. The percentage of minority students enrolled in journalism schools is low, but the percentage of minority faculty members is lower. Except for a few studies on Mexican-Americans, other minority groups besides blacks have been ignored in the literature, providing a decidedly unbalanced picture of minorities and the media. (RL)
Publication Type: Speeches/Meeting Papers; Information Analyses
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (62nd, Houston, Texas, August 5-8, 1979)