ERIC Number: ED176288
Record Type: RIE
Publication Date: 1979-Aug
Reference Count: 0
A Visual Language for World Marketing.
Vanden Bergh, Bruce G.; Sentell, Gerald D.
A practical solution to many of the communication obstacles found in international markets can be found in the development and widespread adoption of a standardized system of international graphic symbols. Any plan to develop and implement a truly acceptable and universal system of graphic symbols will have to overcome many obstacles that past efforts in this direction have not overcome. A symbol system should be developed and introduced within the following guidelines: first, each symbol or combination of symbols and colors must satisfy basic structural criteria (each component as well as the overall system must be unique, clear in meaning, independent of language and culture, and visually direct); second, introduction of the system into practical use will have to be achieved without the benefit of preparation of often illiterate publics--herefore, initial applications should be as simple and straightforward as possible; and finally, the system's design should be flexible enough to allow for its gradual expansion from relatively simple early applications to increasingly more complex uses requiring the introduction of new symbols, colors, and eventually a symbol grammar. (MKM)
Descriptors: Artificial Languages, Business Communication, Communication Problems, Foreign Countries, Graphic Arts, Illiteracy, International Communication, International Trade Vocabulary, Marketing, Merchandise Information, Nonverbal Communication, Publicize, Visual Aids, Visual Learning, Visual Literacy
Publication Type: Speeches/Meeting Papers; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (62nd, Houston, Texas, August 5-8, 1979)