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ERIC Number: ED176287
Record Type: Non-Journal
Publication Date: 1979-Apr
Newspapers and Television: A Review of Research on Uses and Effects [and] Tracking the Attitudes of the Public Toward the Newspaper Business. ANPA News Research Report No. 19.
Weaver, David H.; And Others
This publication contains two reports of research on news media. The first is a review of more than 100 studies conducted between 1955 and 1977 that indicate that both television and newspapers are used in a generally complementary manner, although they do compete with each other for diversionary time. Among the conclusions noted in the report are that information loss seems to be greater from television than from newspapers, although there is a substantial loss of information from both newspaper and television news stories; and that newspaper use is more strongly associated with voting turnout and other political activity than is television use. The second report is based on annual tracking studies conducted from 1976 through 1978 and deals with the credibility of newspapers among the general public and government officials on a national and state basis. Among the findings reported are that while a strong majority of the public feels that the news they get from newspapers and television is "biased," they tend to define "bias" as an emphasis on bad news; that compared to other major communicators in our society, newspapers and television news have relatively strong credibility; that among college students newspapers have unusually strong credibility, while TV news does not; and that among government officials, both newspapers and news magazines have slightly greater credibility than TV news. (AEA)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: American Newspaper Publishers Association, Washington, DC.