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ERIC Number: ED175934
Record Type: RIE
Publication Date: 1979-Apr
Pages: 21
Abstractor: N/A
Reference Count: 0
Formative Evaluation of an ESAA-Funded Television Pilot Program on Desegregation.
Strand, Theresa
Funded by the Emergency School Aid Act (ESAA), a television series on high school desegregation, "As we see it," was developed by the Chicago, Illinois public television station, WTTW-TV. The series was intended to improve understanding of social issues relating to desegregation among racially and ethnically diverse groups, and was developed with the help of student co-producer teams. The pilot program for this series was field tested on a nationwide sample of 1,245 high school students. A variety of methods were used to collect data, including a literature search; content analysis of the pilot program and of program objectives; observation of teenage audiences' behavior while viewing the program; written questionnaires; interviews with students and teachers after viewing; and followup interviews held several weeks later. The data were used to evaluate the series' appeal, students' attention, increased acceptance of cultural differences, and cognitive gains. Results indicated the potential of the series for instructional purposes and for assisting school districts concerned with desegregation. (Detailed descriptions of two segments--"Graduation Flashbacks" and "Charlie Brown"--are included). (GDC)
Publication Type: Speeches/Meeting Papers; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Educational Research Association (63rd, San Francisco, California, April 8-12, 1979)