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ERIC Number: ED175432
Record Type: RIE
Publication Date: 1979-Apr
Pages: 26
Abstractor: N/A
Reference Count: 0
Meta-Analysis of the Effects of Television on Social Behavior.
Hearold, Susan Lee
This report statistically aggregates 230 studies on the effects of television viewing on social behavior. All empirical studies that measured a social behavior or attitude of subjects who had seen a non-educational television film or videotape and which had a program comparison group were considered appropriate. Pre-post comparison studies and heavy-viewer versus light-viewer surveys were also included, as were studies of viewer habits, attitudes, preferences, and knowledge of television programs and commercials; studies of political socialization or cognitive skills acquisition were excluded. Typically, the accepted study had viewers who watched antisocial, prosocial, or neutral programs, then were measured on direct imitation or generalized antisocial and prosocial behaviors. Conclusions of this study indicate that although fewer studies exist on prosocial effects, the effect size is much larger, holds up better under more stringent experimental conditions, and is consistently higher for both boys and girls, so that the potential for prosocial influences overrides the small but persistent negative effects of antisocial programs. (Author)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Educational Research Association (San Francisco, California, April 8-12, 1979)