ERIC Number: ED175108
Record Type: RIE
Publication Date: 1978
Reference Count: 0
We Interrupt This Program . . . A Citizen's Guide to Using the Media for Social Change.
This manual is intended to help citizen groups set up their own on-the-job training activities, tailored to their own individual needs, issues, learning styles, and experiences. Specifically, it discusses ways citizens or citizen groups can improve their chances for free access to the media. The theme includes the political, social, and economic realities of trying to use the media as a means of social change. Topics discussed range from choosing a strategy and an audience to working with the electronic and paper news media. All exercises in the manual appear on single pages so they can be duplicated easily. A long list of resource materials is included at the end. (Author/LD)
Descriptors: Audiences, Change Strategies, Citizen Participation, Guides, Interviews, Layout (Publications), Mass Media, News Media, News Writing, Newspapers, Public Relations, Publicize, Radio, Records (Forms), Social Change, Television, Videotape Recordings
Citizen Involvement Training Project, 138 Hasbrouck, University of Massachusetts, Amherst, Massachusetts 01003 ($5.00, subject to change, plus postage; quantity discounts)
Publication Type: Guides - General
Education Level: N/A
Sponsor: Kellogg Foundation, Battle Creek, MI.
Authoring Institution: Massachusetts Univ., Amherst.; Massachusetts Univ., Amherst. Cooperative Extension Service.
Note: For related documents, see EA 012 010-017