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ERIC Number: ED175055
Record Type: Non-Journal
Publication Date: 1979-Aug
Pages: 29
Abstractor: N/A
Reference Count: N/A
Format Comparison of the Old and New Esquire: A Survey of Graduate Communication Students.
Misisco, Peter
A survey of 194 graduate students compared the old and new formats of "Esquire" magazine, combining two issues of each format in a sequence of four viewing pairs (to negate possible bias effects of content). The subjects indicated their preferences and reasons for preferences for old and new logos, typefaces, tables of content formats, cartoon material, headline styles (including departmental and editorial displays), and overall style. The findings showed a respondent preference for the newer format in all the graphics areas except cartoon material. (The cover letter and questionnaire are appended.) (RL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A