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ERIC Number: ED175027
Record Type: RIE
Publication Date: 1979-Aug
Pages: 22
Abstractor: N/A
Reference Count: 0
High School Journalists "Volunteer" for Two Days at Fort Knox: A Public Relations Case Study.
Benedict, Mary I.; Haugh, Rita
A study of 28 high school journalists who had accepted the United States Army's invitation to visit Fort Knox was conducted to discover what their attitudes were toward military service, how those attitudes changed as a result of the tour, and how their attitudes were reflected in stories written upon returning from the trip. The students were given a pretest on attitudes toward military service and a posttest using the same items in a different order. Thirty student journalists who did not go on the trip were also given the test to establish a base line against which to compare those who did go. It was found that the group that went on the trip had pretest scores more favorable to military service than those who did not go. The posttest scores were only slightly higher than the pretest scores. Only eight stories were written and published after the trip. Of these, the favorable content overbalanced the neutral and unfavorable content but only by a slight amount. (TJ)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (62nd, Houston, Texas, August 5-8, 1979)