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ERIC Number: ED175021
Record Type: RIE
Publication Date: 1979-Aug
Pages: 44
Abstractor: N/A
Reference Count: 0
Employee Communication at a University-Based R & D Center: An Analysis Using Grunig's Theory of Communication Behavior.
Schneider, Larissa J.
About 80% of the 282 employees at a university-based educational research and development center completed questionnaires based on J.E. Grunig's theory of communication behavior in a study to define communication types, discover communication patterns, and make recommendations for improving the center's communication program. Grunig's theory describes how actively a person communicates about a given situation in terms of four variables: problem recognition, constraint recognition, referent criterion, and level of involvement. In analyzing the survey data, three employee communication types emerged: "information seekers" are the most likely to communicate actively; "selective information processors" are apt to passively accept only certain kinds of information; and "nonselective information processors" are the least likely even to accept information passively, although they will process relevant information when it is easily available to them. (Author/RL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (62nd, Houston, Texas, August 5-8, 1979)