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ERIC Number: ED175015
Record Type: RIE
Publication Date: 1979-Aug
Pages: 32
Abstractor: N/A
Reference Count: 0
Religious Broadcasting as an Alternative to TV: An Initial Assessment of Potential Utilization of the Christian Broadcasting Network Alternative.
Gantz, Walter; Kowalewski, Paul
Telephone interviews were conducted with 308 adults in a large eastern metropolitan area as part of a study to discover levels of satisfaction with present television programing; awareness of and exposure to religious broadcasts; motivations for exposure to "The 700 Club," a nationally syndicated religious program; and potential utilization of Christian Broadcasting Network (CBN) alternatives to traditional television fare. It was found that there was marked dissatisfaction with present television fare among a sizable segment of the sample, that more respondents were aware of religious broadcasting than watched it, that seeking spiritual guidance was the most important factor influencing exposure to "The 700 Club," and that the greatest interest in alternative programing was for prime time and early evening news. However, no strong and systematic relationship existed between satisfaction with present programing and interest in the CBN alternative--although people who felt there was too much sex and violence or felt there should be more censorship of present television programs were more likely to express interest in and view CBN alternatives. (TJ)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (62nd, Houston, Texas, August 5-8, 1979)