ERIC Number: ED174356
Record Type: RIE
Publication Date: 1978
Occupational Portrayal of Men and Women on the Most Frequently Mentioned Television Shows of Preschool Children.
Shechtman, Stephen A.
The purpose of this study was to assess the distribution of male vs. female occupational portrayals in terms of occupational prestige on the six television shows most frequently mentioned by preschool children. The following shows were viewed and analyzed six times: Sesame Street, Bugs Bunny, Roadrunner, Batman, Flintstones, and Happy Days. Occupational prestige categories were measured on Duncan's Socio-Economic Index of the North-Hatt Scale. The results indicate that: (1) men outnumber women in all occupational prestige categories, with six males to every female; (2) on educational shows (Sesame Street) men outnumber females in all occupational prestige categories, with seven males to every female; (3) no women are portrayed in the high level (85-100) occupational prestige category on any of the six most frequently mentioned shows; (4) men outnumber women in all other levels of occupational prestige: medium level (70-84), ten to one; low level (55-69), four to one; below 54, twenty-seven to one. These findings indicate that women are portrayed in inferior occupational roles and in proportions not representing real world numbers. It is concluded that television as a source of incidental learning offers the preschool child a male dominated picture of the occupational world. (Author/SS)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A