ERIC Number: ED174273
Record Type: RIE
Publication Date: 1978
Reference Count: 0
Organizing an Integrated Planning, Research and Marketing Process.
Spencer, Richard; Dock, Stephen
Several sets of outlines, charts, and diagrams present an overview of a comprehensive institutional program at Delaware County Community College (DCCC) which incorporates planning, research, and marketing strategies. The first set of documents outlines the objective-based planning process, describes the organizational framework, defines institutional mission and goals, and provides a format for developing specific action objectives. The next set of materials provides examples of the annual performance appraisal process for executive, managerial, and administrative employees as it is applied at DCCC. Basic concepts in the institutional research program at DCCC are outlined next, describing criteria and methods for conducting program evaluations and measuring educational outcomes. Samples of student survey and graduate follow-up questionnaires are included. Charts and diagrams displaying actual program and activity costs and projections conclude the section. The final section provides guidelines for a comprehensive needs assessment program, including basic concepts for assessment, planning essentials, and a summary of community needs of adults in Delaware County as actually assessed. (DR)
Descriptors: College Planning, Community Colleges, Educational Objectives, Educational Planning, Evaluation Methods, Followup Studies, Institutional Research, Management by Objectives, Marketing, Needs Assessment, Performance Criteria, Program Development, Questionnaires, School Surveys, Two Year Colleges
Publication Type: Reports - Descriptive; Tests/Questionnaires; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Delaware County Community Coll., Media, PA.