ERIC Number: ED173918
Record Type: RIE
Publication Date: 1979-Apr-22
Reference Count: 0
Where Has All the Good News Gone?
Wherry, John H.
This paper, addressed to administrators and school board members, lists 10 suggestions for developing a public relations program that releases to the community more of the good news about schools. The suggestions include the following: (1) emphasize face-to-face communications with members of the community, (2) make sure good and bad news about the school is easily available to the media, (3) set up an internal communications network that includes newsletters and use of public service announcements, (4) assign a top-level administrator to the district's public relations program, (5) provide adequate funds for public relations, (6) get feedback from staff and important public groups, (7) adopt a written policy statement on public relations, (8) encourage use of school buildings by the community, (9) provide public relations inservice training for staff, and (10) make the schools good enough to generate good news. (Author/LD)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the National School Boards Association (39th, Miami Beach, Florida, April 21-24, 1979)