ERIC Number: ED173876
Record Type: RIE
Publication Date: 1979-Apr
Nonverbal Communication in Business: Principles and Applications.
Beebe, Steven A.
Nonverbal communication variables play a major role in affecting the meaning of messages in business communication contexts. Consequently, business communicators need to have a general understanding of nonverbal communication and to recognize how such behaviors as body posture and movement, eye contact, facial expression, seating arrangement, vocal cues, spatial relationships, and personal appearance affect the ways their verbal messages are received by others. Quite often nonverbal communication provides "metacommunication," or communication about communication, serving to repeat, contradict, substitute, complement, accent, and regulate verbal communication. If business communicators want to ascribe meaning to others' nonverbal behaviors, they should take care to interpret the nonverbal message in its proper context, realizing that people respond differently to different stimuli and that some nonverbal behaviors vary in meaning across cultures. Businessmen can apply their understanding of nonverbal communication to personal interviews to show their true feelings of immediacy, potency, and responsiveness, to relax others, and to achieve maximum effect from the interview situation. They can also observe and adjust seating arrangement, room decor, and eye contact between group members to increase productivity at conferences and in small group discussions. (RL)
Publication Type: Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Midwest Business Administration Association (Chicago, Illinois, April 4-7, 1979)