ERIC Number: ED173835
Record Type: RIE
Publication Date: 1979-Aug
Reference Count: 0
Theory Building in Public Relations: Going Beyond Upon Systems Models.
McElreath, Mark P.
Two studies were undertaken to obtain information about the communication behavior of older and newer organizations. In the first study, data were collected from 216 organizations in the Washington, D.C./Baltimore, Maryland, area that had designated public relations specialists. Among other factors, data were collected on the frequency with which certain public relations activities were performed and the age of the organization. The second study sought similar data from 20 of the top 50 private and quasiprivate organizations in the same area. The year of the organization's founding was used to cluster the organizations into those which were older (dating to the turn of the century) and those newer (dating no further back than 1930). Results indicated that older organizations more often produced an employee publication, wrote more press releases, spent more time maintaining contacts with the media, and engaged in more formal and informal research and evaluation than did newer firms. These findings support the notion that organizations evolve over time into more sophisticated information processing systems. (DF)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (62nd, Houston, Texas, August 5-8, 1979)