ERIC Number: ED173580
Record Type: RIE
Publication Date: 1978-Jun
Reference Count: 0
Public Relations Handbook for Vocational Education in Large Cities.
Koble, Daniel E., Jr.; And Others
Intended for use by urban vocational staff members who face public relations problems and need to facilitate the outreach process in their cities, this handbook contains guidelines for organizing the public. First, Sanford's definition of public relations is outlined, followed by an explanation of why vocational education needs public relations. The next chapter emphasizes the importance of planning in developing and implementing an effective public relations program. Eight steps are identified in the planning process: (1) establishing the position of public relations coordinator; (2) identifying the audiences both internal and external; (3) assessing audience needs; (4) establishing goals and objectives for the public program; (5) designing program strategies and techniques; (6) scheduling the program; (7) implementing the program; and (8) evaluating the program. The second step, identifying target audiences, is dealt with in more depth in the next section. In the discussion of external audiences, the following sectors are singled out: business, industry, and labor; parents; and political and quasi-political groups. The two internal audiences of students and nonvocational educators are also examined. The appendixes provide abstracts of effective public relations techniques, rules for preparation of a news relaease, and how to reach television audiences. Various exhibits and tables are included to illustrate or summarize the text of the handbook. (ELG)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC.; Ohio State Dept. of Education, Columbus. Div. of Vocational Education.
Authoring Institution: Ohio State Univ., Columbus. National Center for Research in Vocational Education.