ERIC Number: ED172879
Record Type: RIE
Publication Date: 1979-Jul
Reference Count: 0
The Effect of Student Consumerism on Program Planning.
Clovis, George A.
There are several signs that a college can use to determine if a program needs evaluation from a consumer point of view. Answers to the following questions can be very revealing: How many students start the program per year? How many graduate per year? What do they do when they graduate? How much money do they make? How long do they remain in the job related to their training? What do employers say about the graduates? Finding the answers to these questions can help the college determine if a program should be supported, modified, or discontinued. Such an evaluation of the Dental Assisting program at Parkersburg Community College (PCC) was instigated when the enrollment and graduation rates began to steadily decline. The evaluation found that although the training was good, it was not necessary because those dentists who used dental assistants gave them extensive on-the-job training and did not consider prior training essential. The program was eventually phased out. In another instance, an evaluation of the Welding Technology program at PCC revealed that despite the low graduation rates, which had been of administrative concern, the program was meeting the training needs of students for an entry-level position. The student consumer is becoming very selective and often uses the "stop in-stop out" pattern of attendance to gain the education he/she wants. (AYC)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Panel presentation to the Southeastern Association of Community College Researchers (Charleston, South Carolina, July 16-17, 1979)