ERIC Number: ED172802
Record Type: RIE
Publication Date: 1979-Mar
Effect of Cartoon Illustrations on the Comprehension and Evaluation of Information Presented in the Print and Audio Mode.
Sewell, Edward H., Jr.
This study investigates the effects of cartoon illustrations on female and male college student comprehension and evaluation of information presented in several combinations of print, audio, and visual formats. Subjects were assigned to one of five treatment groups: printed text, printed text with cartoons, audiovisual presentations, audio only presentations, and visual only presentations. Following the informative presentation, each subject completed a 25-item comprehension test and measures of self-reported enjoyment and helpfulness. The results indicated that there were no significant differences between the printed text, the cartoon text, and the audiovisual presentation in terms of comprehension scores. The cartoon text was perceived as significantly more enjoyable than any other presentation mode. There was a significant interaction between sex and presentation mode with males scoring significantly lower on comprehension in the cartoon text condition. A list of references and two data tables are attached. (Author/RAO)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Convention of the Association for Educational Communications and Technology (New Orleans, Louisiana, March 1979); For related document, see IR 007 416