ERIC Number: ED172758
Record Type: Non-Journal
Publication Date: 1977-Oct
Reference Count: N/A
Television for the Rural African Village: Studies of Audiences and Impact in the Ivory Coast.
Seya, Pierre Thizier; Yao, Faustin Kouadjo
The two surveys described in this report were conducted for the Out of School Television (OSTV) unit in order to learn more about the context in which its series of weekly programs for rural adults (Tele Pour Tous or Television for Everybody--TVE) operates, and to study audience reactions to a specific series. Individual interviews with selected villagers in 30 villages provided data on patterns of mass media use for the first study, which probed such areas as radio ownership, radio access, content of radio listening, and information channels, television, and newspapers and printed material in the context of village life. Findings show that, while radio is still the dominant medium, television is playing an increasing role in village media habits, and the print media is also in active use. The second study focused on the impact of the TVE series on rural housing, and animators in 11 villages each interviewed 15 villagers who had seen all of the programs. Information sought included respondents' attitude towards the TVE programs; their trust in the programs; their attitudes towards traditional, adapted, and western housing; and their attitudes toward financing policy for adapted housing and perception of the responsibility for modernization of the village. Data and references are included. (BBM)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Stanford Univ., CA. Inst. for Communication Research.